Why the advertising industry believes that Facebook is invincible

Getty Facebook's business is nearly 100% driven by advertising. And even with all the negativity swirling around the company,advertisers say they have no plans to pull budgets. That's because advertisers essentially have no alternative.Facebookis unparalleledin terms of scaleand its ability to deliver targeted ads using data. That dynamic is in stark contrast to Google'sYouTube, where some advertisers have stayed away ever since some ads ended up next to hate videos on YouTube. While marketers s...